Organizational inertia
occurs when a culture of fear permeates
a business and people are afraid to make decisions. At its very worst
people are afraid to do anything at all. Individuals begin to adopt a survival attitude,
believing that the way to keep their job is to never take a chance, to never do
anything outside the norm.
When an organization creates
an environment of fear, you can take very capable, creative people and turn
them into ineffective paper pushers. They come to believe the worst thing they
can do is to make a decision. They don’t want to risk being responsible for a
project that could fail.
People want to achieve. They want to act on creative ideas and make things
happen, but you have to let them make mistakes. Intelligent people will learn
from the experience and not make the same mistake again. If you’re going to cut
somebody’s head off the first time they make an error, they aren’t going to
take risks. They’ll stop trying, they’ll never learn and they’ll never
innovate.
If you graph it, most
organizations make progress by fits and starts. Over time, the graph will show
a steady upward trend. The fits and starts represent a learning curve. In a
culture of fear that graph will flat-line in a hurry. I believe most competent
people will make the right decision 90% of the time. When you empower people to act, most of the time, they’ll get it
right. Unfortunately in this country, the larger the company, the greater
the bureaucracy. People become set in their ways, and innovation stops
happening because bureaucratic organizations reward the status quo.
Look at the car
manufacturers in Detroit.
Twenty years ago, all the Big Three cars started to look alike. It bored the
American public and consumers started to buy foreign cars that were cheaper and
got better gas mileage. As foreign car designs became more innovative, there
were fewer Americans willing to buy from Detroit.
Organizational inertia in
some arenas is met with swift repercussions; you don’t have the luxury of a
decade or two to figure things out. The
high tech industry is all about innovation, change and risk-taking. In this
business if you snooze you lose. When Steve Jobs left Apple, we watched the
company vegetate. When he came back, the company came alive. There is a spirit
of innovation at Apple. It starts with Steve and permeates the organization.
When Steve is around, people are energized. He turned the faucet back on.
You don’t get that kind of
dramatic innovation without somebody at the top saying it’s okay to fail. If
the person at the top is only worried about next quarter’s earnings per share,
innovation isn’t going to happen. CEOs become afraid of their boards and afraid
of their own shareholders if, God forbid, their profits go down for a quarter. You’ve got to be willing to take chances
and risk making some big mistakes, if you are going to win big.
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